Japan: The Soave doubles

Pubblicato il 12 June 2014

Japan: The Soave doubles

Double promotional engagement for the Soave Consortium which, strong from last year’s success, is back in Tokyo and Osaka with “Soave by the glass”

The promotional activity of the Consortium of Soave in Japan continues and doubles from June 11th to the 13th with “Soave by the glass”: first in Tokyo, the cultural and economic capital, and then to follow Osaka, in the Kansai region, the second largest city in Japan by number of inhabitants and a very dynamic commercial metropolis.

The promotional mission was much desired by the Soave Consortium, in collaboration with the agency Wellcom and the ICE office in Tokyo, after last year’s success.
The event is part of the targeted promotional strategy, that includes events both in Italy and abroad, wanted by the consortium which has made of the planning and scheduling of events and initiatives its major strength to the benefit of its members.

In the wake of the broad success previously achieved, the Soave goes back to Japan during the summer season to offer itself as a wine of conviviality and sociability.

For the companies already active in the Japanese market, in each of the two events is scheduled a master class dedicated in particular to sommeliers and to the owners of the premises which are joining the campaign Soave by the Glass. Following is a “walk around tasting” during which each producer may offer for tasting the full range of its wines.

There are also an important opportunities for companies not yet in this market which will have the chance to meet selected buyers during a series of meetings in Tokyo and Osaka.

The promotional campaign will reach its full scale on July 1, with the start of the actual campaign “Soave by the glass” that will involve more than 150 locations in Tokyo and Osaka: an entire month during which each participating premise will activate a special promotion dedicated to Soave.

«With this operation – said Aldo Lorenzoni, director of the Consortium of Soave – we continue an important promotional and valorization action for the Soave wine in this market which remains interested and receptive. The initiative is characterized by a widespread presence which not only will allow us to see up close how our wine is perceived by consumers, but also will put us in a position to better understand how to further improve our efforts in this market».

Here are the companies that will take part to Japanese event: Cantina del Castello, Cantina di Soave, Cantina di Monteforte, Marcato, Cantine Riondo, Le Battistelle, Montetondo, Fattori, Vicentini, Corte Adami.

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