The Soave Wine Road
Thanks
to its geographical position, the amazing historical, artistic and
architectural wealth that it contains, and the transport links which,
to a great extent, form its southern border (the no. 11 State Road,
the Milan-Venice Autostrada and the Milan-Venice railway line),
the Soave district may be considered the third major centre of interest
for tourism - after the city of Verona itself and Lake Garda - in
the Verona area.
Easy access to the Lessini Mountains (including Bolca with its
fossils) and the synergies that exist with the Communes in the Veronese
plain make Soave an ideal reference point for the whole of the
area to the east of Verona.
Notable progress has been made in this regard over the last few
years: - by the zone’s 120 restaurants, with their renewed
concern for offering typical local foods and a high standard of
service; - by the wine producing companies, which have committed
themselves to quality, and also made substantial investments in
order to render their premises more attractive to visitors.
This
also applies to the Cooperative Wineries; - by the Local Authorities,
which are proving very attentive to these new ideas, too. No less
than five Communes have become members of the “Città
del Vino” Association in the last two years; - by cultural
groups, which are organizing increasingly sophisticated initiatives
with strong ties to the local area.
Given this context, it has proved a relatively easy task to create
an ideal route – roughly 50 kilometres (30 miles) long –
which passes through vineyards, parish churches and castles,
covering the thirteen Communes included in the Soave Denomination
and embracing the top-quality crus for the production of Soave.
An important factor in carrying out this project successfully has
been to forge a whole series of ongoing links, not only with all
of the area’s professional bodies in the historical and cultural
spheres, but also with the organizations that represent the other
traditional products which come either from the zone itself or from
areas very close to it.
Lessini Durello wine, Monte Veronese cheese, Vialone
Nano rice, the olive oil and cherries from the Verona hills, Veronese
Radicchio and the chestnuts from San Mauro: all of these I.G.P.
or D.O.P. products (which have already been recognized as such or
are in the process of being recognized) can, if adequately promoted,
give an added input and value to the companies that operate along
the Wine Road.
Indeed, the Soave Wine Road has been created in order to offer
an allembracing package of activities and services: lovers of culture
and art, for example, will not only be able to enjoy the unquestionable
natural beauty of the zone – Europe’s largest vineyard
area with its 6,600 hectares (16,300 acres) – but also its
Romanesque churches, villas, castles and museums.
Underpinning the whole project, though, there is a new sensibility
on the part of all those involved in the Wine Road, thanks to which
the Soave area is destined to take its rightful place among those
districts specializing in wine tourism.

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