NEWS & EVENTS
NEWS & EVENTS
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With Soave Terroir, the Consorzio looks to the future
The Soave Consortium concluded 2020 with significant changes spawned by the Geographic Units' introduction during an extraordinary year, in every sense. In its milestone 50th year, the Consortium successfully conveyed its values through a book, Soave Terroir, that forms the foundation for launching an extensiv [...]
The Soave Terroir roadshow focuses on geographic units and landscape
Soave Terroir, the book by the Soave Consortium, is a recount of the revolution underway in Soave with the introduction of the additional Geographic Units. The launch of the book has begun, and over the course of the next weeks, it will be presented at important events and venues in Italy and abroad. One of t [...]
Harvest 2020, high quality and selected vineyards
A growing season with weather like 2020 has not been seen for several years. A dry, mild winter preceded an early bud break compared to last year. April and May were characterized by turbulent and rainy weather, and low temperatures delayed the flowering which arrived in June in perfect conditions. The summer [...]
Soave by the Glass in Japan is Unstoppable
Japan calls and Soave responds. The successful promotional campaign, Soave by the Glass, created by the Consorzio in collaboration with Wellcom Alba and SoloItalia and directed by Shigeru Hayashi, is indeed confirmed, and will go ahead as scheduled in mid-July. Even though there is still caution in the Japane [...]
Dream Verona & Drink Soave: The multi-channel promotional campaign
In the spirit of cooperation that has always defined Soave, the producers have united in force to back the Soave Consortium's promotional campaign, Dream Verona & Drink Soave. 2020 delivered a massive blow to the world of wine, but the Soave system has moved quickly to organize a multi-channel promotional [...]
The science behind terroir: Soave launches a new research project
Soave has always been one of the most active in the scientific research of aspect, soil and climate and its impact on the response of Garganega. There is certainty that there is not a single Soave but a plurality of expressions among the newly appointed 33 additional geographic units. The delimitation of prize [...]