About Giovanna

This author has not yet filled in any details.
So far Giovanna has created 54 blog entries.

The Soave Terroir roadshow focuses on geographic units and landscape

Soave Terroir, the book by the Soave Consortium, is a recount of the revolution underway in Soave with the introduction of the additional Geographic Units. The launch of the book has begun, and over the course of the next weeks, it will be presented at important events and venues in Italy and abroad.  One of the first stops was in Duss [...]

2020-11-11T15:32:24+01:00October 16th, 2020|Categories: News|

Harvest 2020, high quality and selected vineyards

A growing season with weather like 2020 has not been seen for several years. A dry, mild winter preceded an early bud break compared to last year. April and May were characterized by turbulent and rainy weather, and low temperatures delayed the flowering which arrived in June in perfect conditions. The summer months registered average [...]

2020-08-18T15:24:57+02:00August 18th, 2020|Categories: News|Tags: , |

Soave by the Glass in Japan is Unstoppable

Japan calls and Soave responds. The successful promotional campaign, Soave by the Glass, created by the Consorzio in collaboration with Wellcom Alba and SoloItalia and directed by Shigeru Hayashi, is indeed confirmed, and will go ahead as scheduled in mid-July.  Even though there is still caution in the Japanese market, there is an inc [...]

2020-11-11T15:33:21+01:00June 25th, 2020|Categories: News|Tags: |

The science behind terroir: Soave launches a new research project

Soave has always been one of the most active in the scientific research of aspect, soil and climate and its impact on the response of Garganega. There is certainty that there is not a single Soave but a plurality of expressions among the newly appointed 33 additional geographic units. The delimitation of prized production areas and mor [...]

2020-04-01T18:36:55+02:00April 1st, 2020|Categories: News|

The European Union makes the Soave Crus Official

The 33 crus of Soave have made the final step to official status. The European Journal published the modification of the Soave DOC, Soave Superiore DOCG and Recioto di Soave DOCG regulations which makes the labelling of the names of the Additional Geographical Units definitive. 28 of the crus are located in the classic area, 2 in the v [...]

2020-03-20T14:38:31+01:00March 17th, 2020|Categories: News|

SUMMER OF SOAVE 2019

Summer of Soave is the new UK market promotional campaign that aims to reach trade and consumers through a series of fresh and innovative events, tastings and promotions. An integrated marketing program makes full use of on and off-line activities to convey the true soul of Soave. The primary targets of the promotion are the retail ven [...]

2020-01-27T17:04:41+01:00April 18th, 2018|Categories: News, Press|Tags: |

Japan: +22% increase for Soave by the Glass

The latest edition of “Soave by the Glass”, the promotional campaign coordinated by the Consorzio di Tutela in collaboration with the WellCome agency and the Ice Tokyo office, showed an increase of 22% in the number of bottles sold. “Lumino Carino” in Ehime, “Il Bacaro” in Tokyo e “Bar Ponte” in Oita are the contest winners  that sold [...]

2020-01-27T17:04:13+01:00November 6th, 2017|Categories: News, Press|Tags: |
Go to Top