The promotion of the Denomination
The Soave Consortium actively promotes the overall image and visibility of Soave’s wines and territory throughout the world and in Italy. Tastings, press and trade tours, on and off-trade events, wine trade shows (Vinitaly, Prowein), masterclasses and innovative projects like the Italian Volcanic Wines consortium are just some of the initiatives that are created and managed by the Consortium staff in collaboration with participating wineries. The Consortium provides valuable assistance to wineries seeking OCM funding, another vital support for export. Courses and training covering everything from marketing to WSET certifications are organized to better prepare associates’ market readiness. Soave Versus, held annually in Verona the first weekend of September, represents one of the largest consumer wine and food events organised by a consortium in Italy.
The protection of the Denomination
In collaboration with universities and research institutes, the Consortium has accumulated and published an extensive body of research and continues to work on long-term studies regarding viticulture, winemaking, soil types, biodiversity and climate change. The Consortium also provides access to assistance, training and educational services which cover every stage of the production cycle, from the vineyard to the table. Since 2009, the technical department is managed by Siquria, an independent organization for quality control and certification, recognised and authorised by the Italian Ministry of Agriculture. Siquria guarantees the authenticity and standards of Soave Denomination wines in the interest of consumers around the world.