Tuesday, April 8th
09.30 am
Soave: ORIGIN, STYLE and VALUE, THE DNA OF GARGANEGA AND THE GREEN LABEL
In collaboration with Università di Verona, SPRIM
– Mario Pezzotti, Università di Verona – the molecular characterization of Garganega
– Paola Riscazzi, SPRIM – Green Label, the sustainable label of Cantina di Monteforte
11.00 am
eWINE, FOOD & WINE INDUSTRY 2.0: E-COMMERCE, FLASH SALES and SOCIAL NETWORKS
In collaboration with Vini&Sapori and Saldi e Privati, Banzai publishing group and with the participation of Bruno Decker -AD SaldiPrivati, Lucia Vesentini (@LuciaVesentini) – journalist, Matteo Lunelli – Cantine Ferrari, Sonia Peronaci (@soniaperonaci) – Giallo Zafferano and Federico Quaranta – Decanter Radio 2
00.15 pm
SOAVE WORLD, RUSSIAN MARKETS: WHAT DO CONSUMERS WANT?
Event dedicated to the consumers’ behaviour in Eastern Europe, by Anna Alekseyeva, sommeliers and tour guide, an expert on the Russian market together with Dmitriy Fedotov, journalist and director of the Independent Wine Club
DREAM VERONA & DRINK SOAVE, THE PROJECT
Care of the Consorzio Tutela Soave, Dalmograf Group and the Airport Valerio Catullo of Verona
2.00 pm
THE WINE AND THE ARAB COUNTRIES: Selling wine in Morocco, Tunisia, Egypt and Turkey
Market researches in collaboration with OneMedit and with the participation of Paolo Beltrami and Paola Sartori
Introduced by Charles Flamini (@Carloflamini1), editor of Corriere Vinicolo
4.00 pm
THE VOLCANIC WINES 2014 – COMMUNICATING THE LEGEND
Presentation of the international calendar of activities 2014
In collaboration with the Consorzio Tutela Soave, Monti Lessini and Colli Euganei, Bianco di Pitigliano, Campi Flegrei, Vesuvio, Ischia and Etna. Presentation of the video-project “the Vulcan, the Man and the Wine” by Tom Perry
With Attilio Scienza, professor of Viticulture at the Università di Milano, Antonio Paolini, journalist and Claudio Tessarolo, Giornale di Vicenza
5.00 pm – Consorzio Tutela Lessini Durello – Durello Time
A JOURNEY IN THE EVOLUTION OF THE NATIVE BUBBLE
In collaboration with FISAR Veneto and with the contributions of Andrea Fabio and Giovanni Ponchia
ON THE ROADS OF THE LESSINI DURELLO
Presentation of the territorial guide realized within the Piar project.
THE VALLEYS OF WINE AND TALES
Presentation by Mauro Pasquali, Slow Food Veneto
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AREA – VINI E VALORI VENETI (Veneto’s Wines and Values)
In collaboration with Sapori E.com
From 11.00 am– SaporieTV, the video-inteviews of Adua Villa (@AduaVilla)
From 10.00 am – live Radio Pico (@Radiopico)
AREA 2.0
From 10.00 am – WHICH SOAVE ARE YOU? Discover your wine-sensory profile with the original test in 3D on the iPad
AREA MERLARA DOC (pad 5 stand CCIA Padova stand E7)
Full taste in the lands of the Merlara DOC
Malvasia Marzemino with the Specialty Ham of Brianza
