Vinitaly - Tuesday April 8th, 2014

Tuesday, April 8th

09.30 am

Soave: ORIGIN, STYLE and VALUE, THE DNA OF GARGANEGA AND THE GREEN LABEL

In collaboration with Università di Verona, SPRIM

– Mario Pezzotti, Università di Verona – the molecular characterization of Garganega

– Paola Riscazzi, SPRIM – Green Label, the sustainable label of Cantina di Monteforte

11.00 am

eWINE, FOOD & WINE INDUSTRY 2.0: E-COMMERCE, FLASH SALES and SOCIAL NETWORKS

In collaboration with Vini&Sapori and Saldi e Privati, Banzai publishing group and with the participation of Bruno Decker -AD SaldiPrivati, Lucia Vesentini (@LuciaVesentini) – journalist, Matteo Lunelli – Cantine Ferrari, Sonia Peronaci (@soniaperonaci) – Giallo Zafferano and Federico Quaranta – Decanter Radio 2

00.15 pm

SOAVE WORLD, RUSSIAN MARKETS: WHAT DO CONSUMERS WANT?

Event dedicated to the consumers’ behaviour in Eastern Europe, by Anna Alekseyeva, sommeliers and tour guide, an expert on the Russian market together with Dmitriy Fedotov, journalist and director of the Independent Wine Club

DREAM VERONA & DRINK SOAVE, THE PROJECT

Care of the Consorzio Tutela Soave, Dalmograf Group and the Airport Valerio Catullo of Verona

2.00 pm

THE WINE AND THE ARAB COUNTRIES: Selling wine in Morocco, Tunisia, Egypt and Turkey

Market researches in collaboration with OneMedit and with the participation of Paolo Beltrami and Paola Sartori

Introduced by Charles Flamini (@Carloflamini1), editor of Corriere Vinicolo

4.00 pm

THE VOLCANIC WINES 2014 – COMMUNICATING THE LEGEND

Presentation of the international calendar of activities 2014

In collaboration with the Consorzio Tutela Soave, Monti Lessini and Colli Euganei, Bianco di Pitigliano, Campi Flegrei, Vesuvio, Ischia and Etna. Presentation of the video-project “the Vulcan, the Man and the Wine” by Tom Perry

With Attilio Scienza, professor of Viticulture at the Università di Milano, Antonio Paolini, journalist and Claudio Tessarolo, Giornale di Vicenza

5.00 pm – Consorzio Tutela Lessini Durello – Durello Time

A JOURNEY IN THE EVOLUTION OF THE NATIVE BUBBLE

In collaboration with FISAR Veneto and with the contributions of Andrea Fabio and Giovanni Ponchia

ON THE ROADS OF THE LESSINI DURELLO

Presentation of the territorial guide realized within the Piar project.

THE VALLEYS OF WINE AND TALES

Presentation by Mauro Pasquali, Slow Food Veneto

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AREA – VINI E VALORI VENETI (Veneto’s Wines and Values)

In collaboration with Sapori E.com

From 11.00 am– SaporieTV, the video-inteviews of Adua Villa (@AduaVilla)

From 10.00 am – live Radio Pico (@Radiopico)